Vada was born in 2013 from the idea that it is possible to create interesting and trendy products from materials that other people have thrown away and that make their way into the natural environment. We had been discussing this idea for some time when we finally decided to create a purse made from inner tube for a friend’s birthday. This is how our adventure started. From then on, we have realized more and more just how much joy this creative work has given us, especially the design of new models and discovery of new techniques that allow us to enhance our products and innovate. We have always been careful to avoid producing unnecessary waste, and this led us to start transforming everything we saw into something new and different. All of us in our own way can contribute to this collective conscience to avoid waste by paying careful attention to our personal consumption!